Ray Ban Sunglasses Essay Example | Topics and Well Written Essays - 750 words

Ray Ban Sunglasses - Essay Example It is important to bring to your notice that these designer wear prescription glasses help improve not only your vision but also ameliorate the eye strains. This is the forte of this brand as they offer Glass or polycarbonate lenses offer 100% UV protection. Ray Ban glasses always attract the customers without a second thought. Their new strategic media campaign for Spring/Summer 2007 "NEVER HIDE," is full of thought provoking innovativeness which happens to be the brand's benchmark. In its every form, the RAY-BAN campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, because the most fashionable thing to be is your self. Recently the company launched its campaign in New York and briefed its customers through a press release and said: "Ray-Ban has a rich history and an iconic personality that is authentic, real, bold and stylish. Ray-Ban has always created trends not followed them: authenticity and legacy mean something while flash and sparkle will come and go. But Ray-Ban is forever."(1) It speaks of timeless nostalgia. The elegance and subtlety of its design makes it an all time collector's item. For instance: the heavy metal Aviator series are unisex and look well proportioned on any face. Likewise the brand does not pose off cheap ritzy glasses that become dated after a while. The beauty of possessing a Ray Ban is the endorsement of its simplicity in design. Real trendsetters, real opinion leaders, real individuals believe the most fashionable thing you can be is yourself; to be authentic, real, bold and stylish. So to reclaim its rightful place as the legitimate leader of sunglasses, Ray-Ban has to only speak and act like their maverick selves. No wonder why all stylish models and celebrities put them because these glasses epitomize class and breed. Ray-Ban has adorned thousands of famous faces in international films, helping create the myth that it is today. To further explicate the proposition of purchasing only and only Ray Ban can be evaluated and gauged through the following review by one of its customers: "They are the ones to rock n roll. They speak of the 70s-80s style. They are perfect for my face. I think it looks good on anyone. There is a big difference buying sunglasses in streets. You could feel the quality and comfort because they are 100% authentic ray-bans, made in Italy. So, therefore I recommend for the people to get it if you could handle this hot item!"(2) This clearly proves that these designer wear glasses are every style conscious person's dream wear and imply the rich aesthetic sense of its wearer as well. Their supreme quality construction, sophisticated designs, and premier features like polarized lenses and durable frames make them ideal for activities ranging from heavy duty sports to driving. Appearing in hundreds of inspiring Hollywood films and beloved by fashion fans worldwide, the name "Ray-Ban" has become an icon in eyewear. Therefore, the Company's much coveted motto endorses its high claims and makes it the world's undisputed top notch designer wear brand-making it a worthwhile purchase. "Never pretend. Never be afraid. Never give up. Never Hide."

Concert review Essay Example | Topics and Well Written Essays - 750 words - 1

Concert review - Essay Example They can either play with a director or not depending on the occasion. This was the Concerto Stella Matutina’s debut in the Rheingau music festival. The group was led by Rolf Lislevant, who is the group’s baroque guitarist (Manson, 2013). Rolf Lislevant has had a major role in the development of early music performances. This he has done by not just using original music and period instruments, but he also reinstated missing elements of imprecision. This technique was well established and widely used when the music was originally composed. However, its use has become rare in the classic and baroque music. Lislevant was accompanied by two of his colleagues from Kapsberger Ensemble: Thoharald Johnsen a former student and compatriot and Bjorn Kjellemyr. They primarily played in Jazz style on the double bass, using the fingers instead of the bow. Thoharald Johnsen can also play the Renaissance lute, baroque guitar and chitarra battente (Buelow, 2004). The flagship location f or the Rheingau music festival was at the Kloster Eberbach, a former imposing monastery. The concert was sold out, and the attendance was up to one thousand people, who came together for a music session known as â€Å"Early Music Meets Jazz†. The first concert took place in February 2012 in Australia. This concert was one of the most memorable and scintillating that has ever been witnessed in recent years. The change in the venue from their first concert which was done in a concert hall, to cavernous Basilica had some major impacts on several aspects of sound projection. This was mostly experienced with the lowest register instruments. The amplified bass experienced this as it generated a lot of reverberations and the baroque was most of the distinguishable. The brass instruments also at some point could not be heard through the acoustic space. However, this did not prevent players from rocking the concert as they took the problem as a motivation to play better. This gave thi s different concert much joy (Manson, 2013). The pieces that were mostly played dated back to the 16th century, which is very much close to the lutenists’ remit. There were also two pieces from a field that is considered to have been rather neglected by recent  music composers. This is the Australian High Baroque which the Concerto Stella Matutina has made to be their own. One of the Australian High Baroque founding fathers is Johann Heinrich Schmeltzer. His Sonata a 3 was a slow graceful work which since Heinrich’s time has showed the Cornett player’s technical abilities. During that time, the Cornett players were seen on the basis of virtuosity as equals to the violin. Then to the evening’s main business, here the jazz started meeting the earlier music such as the performance of the Aria di Firenze composed in the 16th century. The composer of the lyrics is anonymous. The two guitarists with their fluid and crisp flow of rhythmic precision alternating improvisation and melody vividly brought the out concert’s latest dance theme. This was subsequently supplemented by jazzy trombone. The second half started close to night fall with breathtaking music by Thor-Heralds Johnsen’s alteration of the Kapsberger’s Toccata 2. This was developed by the seamlessly movement of Lislevant’s guitar through Aria Di Passacaglia by Frescobaldi to his electrifying arrangement of Passacaglia Andaluz by an anonymous composer. The two performances by Francesco da Milano were the main highlights of